Seed Brands Compete on Identity as Educated Cannabis Buyers Demand More Than Genetics Seed Brands Compete on Identity as Educated Cannabis Buyers Demand More Than Genetics

Seed Brands Compete on Identity as Educated Cannabis Buyers Demand More Than Genetics

The transactional era of cannabis retail - where a high THC number and a recognizable strain name were enough to close a sale - is giving way to something more demanding. Consumers are arriving at